Chairman of the Board of Directors of Pernod Ricard
Chief Executive Officer of Pernod Ricard
Pernod Ricard was created in 1975 out of the link-up of the two leading French anise-based spirits specialists: Pernod, founded in 1805 and Ricard created by Paul Ricard in 1932. From the 1980’s onwards, the founding companies diversified their product range and developed in Europe, before setting out to conquer major international markets.
In the 2000’s, Pernod Ricard shifted its strategic focus by withdrawing from the non-alcohol sector to concentrate on wines and spirits. Pernod Ricard gradually added companies and both international and local flagship brands to its portfolio, and set up a global distribution network by developing its own sales force, now present in more than 70 countries.
A series of three acquisitions: part of the Seagram business in 2001, Allied Domecq in 2005 and Vin&Sprit in July 2008 have made the Group the world co-leader in the sector and the Number 1 in Premium and superior quality spirits.
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Pernod Ricard encourages responsible consumption that favours
conviviality and discourages abuse and inappropriate consumption of alcohol.
For more information about Pernod Ricard's commitment, visit the
responsible drinking section.
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